Nollywood filmmaker and actress Funke Akindele has described artificial intelligence (AI) as a useful tool in her creative process, saying it helps her turn ideas into reality when she knows how to prompt it effectively.

Akindele made the comments while discussing the premiere of her movie at Odeon Luxe, noting that AI has become a helpful assistant when she needs to organise her thoughts or develop an idea without doing all the work from scratch.

“AI is a blessing,” she said, explaining that she uses it when she is tired or does not want to think too much.

The filmmaker stressed that the quality of the response she gets depends on how well she communicates what she wants.

“When I prompt, bring this,” she said, describing how she gives AI specific instructions and asks it to adjust the result until it matches her vision.

Akindele also shared how she used AI to help prepare promotional messaging for the movie premiere, with a focus on reaching Nigerians living in the United Kingdom.

She explained that she wanted the announcement to appeal to audiences across different locations, including Sheffield and Birmingham, and to highlight the significance of the event.

According to her, the premiere marked the first time a Nollywood movie was being premiered at Odeon Luxe, making it an important milestone for the industry.

Akindele also noted that her brand resonates with people across different social and economic backgrounds, including audiences at the grassroots and Nigerians in the diaspora.

Her comments reflect the growing use of AI by creatives as a support tool for brainstorming, writing and promotional activities. However, she made it clear that the process still involves her own ideas, direction and ability to guide the technology towards the desired result.