Nigerian social media influencer and self-styled relationship expert Blessing CEO has left fans concerned after revealing she is selling her collection of wigs to cover medical treatment expenses.

In an emotional TikTok video, Blessing CEO explained that the wigs, long admired by her followersare being auctioned to raise funds for chemotherapy. Speaking candidly, she said the decision was not easy but necessary to manage her health costs.

Her revelation quickly drew an outpouring of support online, with fans offering prayers, encouragement, and messages of solidarity. Many expressed shock, while others praised her transparency and courage in sharing such a personal struggle.

The news comes months after her engagement to IVD, which made headlines in April 2025. The couple had shared intimate photos and a romantic beach proposal, with Blessing CEO highlighting the desire for “peace and softness” in contrast to her usual public drama.

Now, instead of the celebratory posts that once dominated her social media, Blessing CEO’s update has sparked empathy and concern, reminding fans of the human stories behind public personas.